Brand Assets

The wordmark, in every form

Every approved form of the Jazzmania Live wordmark lives here, in vector and raster, with the color and typography that go around it. Take what you need for a poster, a program, a listing, or a partner page. If a version you need isn’t here, write to us rather than making one.

Download the full brand kit

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06 · Color

Palette

Sepia-black as the ground, warm gold as the accent, cream as the voice. Brand Amber is the gold inside the mark itself; Deco Gold is the slightly cooler interface accent used for rules, labels, and links. Don’t substitute one for the other.

07 · Usage

How to hold the mark

The logo is a drawn line, not a geometric icon — it needs room and it needs contrast. Two rules cover almost every case: give it air, and let it sit directly on the surface.

Do

  • Leave clear space around the mark equal to the height of the martini glass on all four sides.
  • Keep the mark at 40 px tall or larger. Below that, switch to the roundel.
  • Choose the variation that matches the background rather than putting the mark in a box.
  • Use a lockup the first time the ensemble is named in a piece, then the mark alone after.
  • Place the mark on a quiet part of a photograph, and use the cream or amber version there.

Don’t

  • Recolor the mark, add gradients, outlines, glows, or drop shadows.
  • Stretch, skew, rotate, or redraw it — scale proportionally only.
  • Pull the figure, the glass, or the stem out as a standalone element.
  • Re-typeset the wordmark or change the spacing inside a lockup.
  • Set it on a busy image, a mid-tone that kills contrast, or any color outside the palette.
08 · Maintaining

Keeping this library current

Adding or replacing a variation

This page is generated from a manifest, so nothing here requires editing HTML.

  1. Drop the file into brand-assets/vector/ (SVG) or brand-assets/logo/ (PNG).
  2. Add or edit its entry in brand-assets/brand.json — name, description, preview path, backdrop, and download links.
  3. Rebuild the download bundle: cd brand-assets && zip -r jazzmania-brand-kit.zip BRAND-GUIDELINES.md jazzmania-palette.png vector logo social.
  4. Deploy with ./deploy.sh jazzmania.

Backdrop options for previews are night, rehearsal, score, brass, checker (for transparency), and flush (for art that carries its own ground). Mark the SVG download "primary": true so it renders as the filled button. Looking for photography, typography, and boilerplate instead? See the press kit.